Harnessing the Power of Stories

What is your signature story? When it comes to advocating for your ideas, yourself or others, research has shown that individuals are more persuaded by stories. Stanford Business School Professor Jennifer Aaker advocates using stories to shape how others see you and as a tool to build confidence in your vision. In this video, part of the VMware Women's Leadership Innovation Lab's Voice & Influence series, she details the elements of a successful story in order to help you advance your goals. Included are links to further resources and a downloadable discussion guide.